Our Annual Sustainability Goals

2023

1- At the beginning of the vitruta Sustainability Program (June 1, 2021), we will increase the ratio of our products, 23% of which have the sustainability label, to over 50% and balance our product purchases by adding at least 1 sustainable product for every standard product we offer for sale.

2- 100% of our shopping bags in our stores will consist of untreated raw cloth bags that can be used repeatedly.

3- All our teams will be trained by our expert sustainability consultants.

4- During the orientation process of our new colleagues joining the office, store or warehouse team, they will first be given training on sustainability.

2022

1- At the beginning of the vitruta Sustainability Program (June 1, 2021), we will continue our product purchases so that the ratio of 23% of our products with the sustainability label will exceed 40% by the end of the year.

2- According to our Sustainable Brand Criteria, we will include more sustainability-oriented collections of our existing brands that do not have the sustainable brand label.

3- 60% of our shopping bags in our stores will consist of untreated raw cloth bags that can be used repeatedly.

4- All our teams will be trained by our expert sustainability consultants.

5- During the orientation process of our new colleagues joining the office, store or warehouse team, they will first be given training on sustainability.

2021

1- We will continue our product purchases, with 20% of our products having sustainability labels at the beginning of 2021, increasing to 30% by the end of the year.

2- We will start to obtain all our energy from renewable sources. (I-REC)

3- Our popular Vitruta boxes, which are used in gift packaging and sending online orders, will be 100% recyclable by being produced without containing the plastic cellophane material that prevents recycling.

4- Our secondary materials used in our packaging (tissue paper, cargo bags, information cards, etc.) and product information cards (hangtags) on the products will be 100% recyclable.

5- We will switch to using efficient and long-lasting LED lights that consume less energy in our offices, stores and warehouses.

6- Recycling bins will be located in our offices, stores and warehouses and all our waste will be recycled regularly.

7- Products where more than 50% of the materials in the product are obtained from sustainable sources will have a special label in our physical and online stores.

8- Consumption of disposable plastic and paper cups and plates will be eliminated in all our offices, stores and warehouses.

9- All our teams will be trained by our expert sustainability consultants.

10- In the shipping of fragile products that require sensitive packaging, the use of plastic materials such as damage-preventing bubble wrap and air packaging pillows will be eliminated and the transition will be made to FSC certified sustainable protective materials.

11- During the orientation process of our new colleagues joining the office, store or warehouse team, they will first be given training on sustainability.