Socio-Cultural Impact

vitruta for good aims to empower communities and create social impact by focusing on cultural events and local values. While celebrating our love for art, books, cinema, and literacy, we inspire positive change for everyone

1. Good People of vitruta Community

Here’s our manifesto: “We are a socially conscious community united by our commitment to creativity, freedom, and positivity. Inclusivity and collaboration are at the heart of our community, and we pledge to embrace Pera and our culture while supporting each other’s efforts to foster growth and success for all.” We conduct interviews with each new member of our community, prioritizing learning about their expertise and the local inspirations that fuel them. You can discover more about the Good People of vitruta in MAG!

2. vitruta x Pestil Books Collaboration: Upcycling Stories

With the “Pestil Books for vitruta” collection, featuring secondhand books spanning from the 1960s to today, we celebrate and support all forms of upcycling.

Explore the ever-evolving collection of books searching for their new homes here!

3. Quintet of Quirks

Directed by Serra Duran Paralı and brought to life by the creative team at 484, the short filmQuintet of Quirksoffers a unique perspective on the essence of community and friendship, inspired by the daily rhythm around our Pera store.

Produced to celebrate vitruta’s 5th anniversary in Pera,Quintet of Quirks goes beyond being a visual experience, leaving a lasting impression with its emphasis on belonging and togetherness.

4. border_less ARTBOOK DAYS 2024

Held on May 3–5, 2024, and sponsored by vitruta, border_less ARTBOOK DAYS opened its doors to art lovers at Yapı Kredi
Culture and Arts. At the special opening night held at


Tavern, Good People of vitruta and ARTBOOK DAYS participants came together. At the vitruta stand, Apartamento’s unique collection of magazines and books was displayed, offering visitors an exclusive first look at these remarkable publications.

Discover the Apartamento selection here!

5. vitruta space: More Than Just a Space

  • Artist Exhibitions

    When we say “more than just a space,” one of our priorities at vitruta is engaging directly with artists. Let’s start with the names we’ve hosted for their solo exhibitions: Dilan Bozyel, Tuğba
    Yüksel, Lal Pekin, April Key, Ecemnaz Dalmaz, Melis Tör, and Deniz Avşar!

  • Mamut Art Project 2024

    We are proud to be a co-sponsor of Mamut Art Project 2024, which connects emerging independent talents at the start of their art careers with collectors, curators, galleries, cultural institutions,
    and art enthusiasts.

    In parallel with its 11th edition, we
    hosted the video installation Under a Spell by Erdal Bilici, one of the Mamut Art Project 2021 artists, from May 22 to 31, 2024.

  • Hope for BetterTimes Exhibition: Van Gogh Museum x Mud Jeans Collaboration

    This special collection, created by Mud Jeans—the world’s first circular denim brand—in collaboration with the Van GoghMuseum, incorporates elements from the artist’s handwritten letters and famous
    works.

    Through the Mud Jeans x vitruta
    collaboration, all proceeds from the sales of products at the exhibition held at vitruta Space from March 28 to April 9, 2023, were donated to the Turkish Education Volunteers Foundation to support children affected by the February 6 earthquakes.

  • Pestil Books for vitruta Launch

    The launch of the Pestil Books for vitruta collection, featuring secondhand books from the 1960s to today, was held at vitruta Space.

    During the event, attended by the Good People of vitruta and Pestil Books guests, participants had the chance to bring home the books they loved.

  • Perfect Days Special Screening with MUBI

    In April, as the city embraced the
    excitement of the Istanbul Film Festival, we partnered with MUBI to host a special screening of Perfect Days with the Good People of vitruta.

    Held in vitruta Space, which was designed with the aesthetic elements of Japanese interior design, we dove into the
    streets of Tokyo through the vision of Wim Wenders’ cinema and explored Himayama’s ordinary yet extraordinary story.

  • disyon seçki.02

    With the aim of creating a dynamic space from diverse artistic perspectives, the disyon seçki and vitruta Space collaboration took place from November 24 to December 9, 2023.

    Hosting the new selection of the gallery disyon, which prioritizes artists, vitruta Space showcased 34 works by 22 artists.

  • Underdogs of Istanbul Collaboration

    Through the collaboration with Underdogs of Istanbul, vitruta supports the next generation of the fashion world. Transforming the space into a workshop, studio, and creative hub, they explore new possibilities around redesign and re-production.

    Visitors have the chance to join projects alongside designers and become part of this unique experience.

Other initiatives focused on creating a positive impact:

  • Climate Awereness

    Actions aimed at reducing our environmental impact and revitalizing the ecosystem.

  • Circular Structure

    Actions through which we create new possibilities around circular design, defining sustainability through principles of reuse, repair, remaking, and longevity.