Circular Practices

At vitruta, we adopt a responsible approach through circular tactics, actively utilizing and promoting tools such as reuse, repair, and durability. We recognize that these actions play a key role in the journey toward real change.

1. Free Repair Service with Our Pera Tailor

In collaboration with our local treasure, Latif Usta—a master tailor with 55 years of experience—we make free repair services accessible. By emphasizing the importance of considering repair
options before buying new, we contribute to the longevity of vitruta products.

In an industry where 70% of products produced annually turn into waste, we are committed to driving transformation. Read our interview with Pera’s legendary tailor, Latif Usta, here.

2. Everlasting Stories Interview Series

As we continue to embrace the philosophy of responsible fashion, we celebrate the beauty of durability. That’s why we’re introducing you to the inspiring members of the Good People of vitruta community and the trusted items that have accompanied them for years. These
items are not just possessions; they are loyal companions in countless adventures.

Get to know Sinem’s “faithful friend,” a bag that has accompanied her on numerous trips and business travels, by clicking here. Or discover Anlam’s trusted essentials that keep up with her fast-paced life, both during the day and on her travels, by clicking here.

Other Initiatives Focused on Positive Impact:

  • Climate Awareness

    Actions aimed at reducing our environmental footprint and revitalizing ecosystems.

  • Socio-Cultural Impact

    Initiatives that invite our community to be inspired for good and create a positive impact through art, literature, and creativity.