Self Service 1994–2026, The Ads

SELF SERVICE 1994–2026, THE ADS brings more than three decades of fashion advertising together in one visual reference. With over 300 campaigns, the book traces how image-making, branding and fashion culture have evolved from the 1990s to today.

The expanded edition spans 400 pages and features advertising from names including Raf Simons, A.P.C., Prada and Balenciaga. Designed as both an archive and an inspiration source, it is a strong addition to fashion, art and design libraries.

• Material: Printed paper with softcover binding
• More than 300 fashion advertisements
• Covers 32 years of Self Service magazine
• 400 pages
• Dimensions: 30 × 23 cm
• Sixth edition of 750 copies
• Fashion advertising reference book
• Place of Production: England

Founded in 2015, IDEA evolved from a curated Instagram account into a global hub for rare books, art, and fashion lovers. Beyond its standout publications, the brand offers garments, blending culture with everyday essentials. Known for its exclusive collaborations, they cater to those who seek the unique in every form.

Free international shipping over £80:
For orders under £80, the shipping fee is £20 for items shipped from our Europe fulfillment center and £5 for those shipped from our London fulfillment center. Your order will be delivered to the cargo company within 1-2 business day, unless otherwise stated. The delivery time to your address usually varies between 2-4 business days.

Duties:
All import duties are included in the item price.

Free returns:
Returns are completely free. You can return unused, unlabeled, undamaged and fully accessorized products within 30 days of the delivery date.

Exceptions:
Returns are not possible for books and sub-products in the underwear category. In the swimwear category, returns cannot be made for products whose hygiene stickers have been removed or damaged