vitruta King's Cross

vitruta’s first international store opened in 2024 at Coal Drops Yard, King’s Cross—a space where history intersects with innovation. Featuring industrial elements like stainless steel and charcoal brick, the concept store is designed with a contemporary aesthetic. Each detail highlights global creativity and connects with the energy of its London setting.

Led by creative director Serra Duran Paralı and designed in collaboration with Paris-based architect Sofia Cherkaoui of SSStudio+212, the store brings together a talented group of creators. Contributions from NM3, Jesper Eriksson, Eddie Olin, MealDealWorkshop, Holloway Li and Pierre Castignola shape the space, while Mateo Garcia’s custom speakers elevate the sound experience. Wendy Andreu’s hooks provide both elegance and utility in the fitting room, and photographer Benoit Florençon captures the essence of it all with his lens. By bringing together global creatives, this team embodies vitruta's belief in collaboration and new perspectives.

Coal Drops Yard, King's Cross,
London N1C 4DQ United Kingdom

Monday – Saturday: 11.00 – 19.00
Sunday: 11.00 – 17.00