vitruta’s minimal and modern design approach has grown over the years around a Scandinavian sensibility, shaped by a deep appreciation for timelessness, simplicity and thoughtful design.
Today, vitruta’s story extends to London, offering a calm yet characterful perspective on style through its carefully curated selection.
For over a year now, vitruta has been present in King’s Cross, London, where its store sits along Regent’s Canal, somewhere between the rhythm of the city and the area’s layered history.
Born in Denmark, forét is a brand built around the balance between nature and city life. Taking its name from the French word for “forest”, forét shapes its collections around the idea of slowing down. A more considered, more conscious and more timeless rhythm of living.
At the heart of the forét x vitruta collaboration is a boat illustration inspired by Regent’s Canal. Gliding quietly on the water, the small boat reflects the shared sensibility of the two brands.
Marking vitruta’s first global brand collaboration, this collection proposes something different in a world that is constantly accelerating.
There is movement, but no rush.
Defined by minimal graphics, natural tones and functional silhouettes, the collaboration reveals the shared values of both brands.
The vitruta x forét selection, featuring the Berry Overshirt and the East T-Shirt, is now available at vitruta stores and on vitruta.com.
