vitruta x forét

A meeting point between forest and canal

The vitruta x forét collaboration was unveiled last night at vitruta’s King’s Cross store in London.

Set along Regent’s Canal, where the rhythm of the city meets the calm of the water, the store felt like a natural extension of the collaboration itself.

Inspired by the quiet flow of the canal, the collection moved beyond narrative, becoming an atmosphere to be experienced.

The evening brought together a curated group of London based creatives, fashion editors and content creators, unfolding through a simple yet considered setting.

Avoiding excess, yet strong in its details, both brands came together on shared ground. forét’s nature rooted perspective and vitruta’s modern, curated approach met in the same space.

Marking vitruta’s first global brand collaboration, the collection is now available vitruta.