Drawing inspiration from today’s global movement, Vans created the Eco Positivity capsule collection to continue raising awareness about environmental causes that inspire shared passion and to demonstrate its commitment to building a more sustainable model for future generations.
As the first step in its sustainability journey, the Eco Positivity collection combines organic and recycled materials across both sneakers and apparel. The uppers of the sneaker models incorporate materials like 50% recycled cotton and 50% hemp, featuring patterns that serve as reminders to reduce, reuse, and recycle.
The Eco Positivity apparel and accessories collection is designed with a strong focus on sustainability, evident in its careful material selection. Textile items are made with at least 50% organic cotton, while hats and bags are crafted from organic cotton canvas. Inspired by the natural hues of recycled grain sacks, these pieces feature bold graphics with positive messages such as “We Bloom Together” and “Make a Difference, Be the Change, Act Local.”
Vans aims to inspire authentic self-expression through its “Off The Wall” spirit, empowering creativity at every step. With the Eco Positivity collection, Vans demonstrates its commitment to inspiring youth culture while embracing the responsibility to shift toward more sustainable products and systems for future generations. This collection reflects a renewed focus on environmental values and reinforces Vans’ dedication to leaving a positive impact.
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