Rains is one of the most popular brands in recent years. This Danish brand, which first emerged with very simple raincoat models, has now moved into brand new categories over the years, and is now a fashion brand on the rise, beyond being a raincoat brand. With Rains backpacks, Rains accessories, Rains hats, Rains wallets, Rains jackets, we are now talking about a full-fledged brand. So what is the story of this brand? We wanted to tell you the whole story and the highlights of the brand.
ÅRHUS
Rains is a brand that was founded in 2012. Contrary to popular belief, it is not based in Copenhagen, but in Århus. Århus is a 2-hour train ride from Copenhagen, with a population of 200,000, an incredibly compact and beautiful city. Of course, Rains is not the only fashion brand that came out of that city. Århus, which is made up of people who love to dress well, eat well and drink well, gives Copenhagen a run for its money when it comes to the fashion industry.
TEKO DESIGN SCHOOL
The brand was founded by two friends; Daniel Brix Hesselager and Philip Lotko. The two friends met each other at TEKO Design School in Denmark and over the years they began to work together towards their common passion of creating a brand.
RAIN
Instead of answering the question "Why is it called Rains?" with "Because their first product is a raincoat", it should be noted that it rains approximately 200 days a year in Denmark. It doesn't have to be in autumn or winter; every season, every day carries the risk of rain, and this brings with it the necessity of being prepared for rain. So, when we examine whether there is a brand that will make you look stylish in terms of design, apart from functional products, we come across either outdoor products or umbrellas before Rains. This is exactly where Rains comes to life; a fashion brand developed by keeping the waterproof and rain-protecting raincoat fabric in the brand's DNA.
RAINCOAT AND BEYOND
The founders, the current design team, and us Rains fans define Rains with very similar words: simple lines, minimal silhouette, effortless elegance, timeless design. These definitions actually force the brand to go beyond raincoats because neither the brand's customers nor the brand's founders want a brand defined in this way to be stuck only in raincoats. The journey to other categories begins here. First, they apply the colors they use in raincoats to backpacks with a rubber texture, and suddenly they find a place on the backs of cyclists all around the streets of Copenhagen. Over time, the designs of the successful backpacks diversify and a totebag series is produced. Immediately afterwards, the accessory category expands to cosmetic bags, travel bags, sports bags, wallets, cardholders and even hats. On the other hand, raincoats diversify and a very wide selection is offered in dozens of colors in nearly twenty different models. As of winter 2019, Rains has become a brand that keeps you stylish by protecting you not only from rain but also from cold with its puffer jackets and parkas.
EUROPE ASIA AMERICA AUSTRALIA
Of course, the Rains craze that started in Scandinavia does not only live its adventure in developing its product portfolio. Rains is starting to reach many countries, to be worn on different continents and to open stores in these cities. Today, there are nearly 30 Rains stores all over the world, from Paris to Melbourne, Shanghai to London, New York to Amsterdam.In addition to its own stores, Rains, which has entered every country, is also very popular in Turkey and has the most varieties in vitruta, we will not be surprised if it enters even the countries of the world that never get rain, because there are so many beautiful products; those beautifully designed bags and hats will almost declare their independence from rain!
PERNILLE TEISBAEK
Those who have never had Rains before often ask the following question when they examine the brand: "Where have I seen this brand before? I actually know!" Yes, those who ask this question usually know Rains from the posts of Pernille Teisbaek, one of the most popular influencers in Europe and the first to come to mind when it comes to Scandinavian fashion. Because Pernille really shares Rains a lot, and the only reason for this is not because the brand is now very famous or because she is Danish; she is also married to Philip Lotko, one of the founders of the brand. It is highly likely that she is making a small gesture to her husband's brand. In this way, it is a great chance that a guide like Pernille Teisbaek shares small tips for us every week on how to combine Rains!
