The collection’s striking campaign visuals were crafted by three prominent Nordic figures: Jun Andersen, founder and creative director of Copenhagen-based upcycled fashion brand JKA; Charlotte Manning, a Swedish-American passionate about fashion, writing, and social change; and Lucas Berny, founder of Copenhagen-based Ciel Cycling Club, dedicated to making industries more local and sustainable.
Shot with a 360° camera, the campaign highlights Copenhagen’s streets and parks, including the famous 2-kilometer-long bike path designed like a mini viaduct and vibrant, colorful locations.