Let’s take a closer look at the untold or lesser-known stories of innovative local and international brands that prioritize sustainability in their production processes, creating eco-friendly products.

The Icon of Simplicity and Recycling: Fjällräven Re-Kånken

Each Fjällräven Re-Kånken model from the special collection is crafted from 11 recycled PET bottles, while the mini versions of the Kånken Classic are made from 7. Using the Spindye technique, which saves water, chemicals, and energy, Re-Kånken is produced with minimal chemical use, redefining eco-conscious design.

Timeless Design and Organic Production: Colorful Standard

Colorful Standard stands out with its timeless designs made from 100% organic cotton grown from non-GMO seeds. As one of the world’s most ethical brands, its collection goes beyond seasonal trends, offering vibrant key pieces for everyday use. Committed to sustainable practices, the brand donates 5% of its revenue to charities and adheres to the highest production and workplace standards as outlined by European guidelines.

Inspired by Nature: Máh-Roc

Máh-Roc, named after the words for "moon" and "sun" in the Baloch language, creates practical and lightweight designs inspired by the lives of nomadic communities. Each bag is influenced by the mysterious history of the nomadic Baloch people. Crafted in its Balat workshop using discarded fabrics from various countries and cultures, Máh-Roc embodies the philosophy of "revitalizing what exists."

Eco-Friendly Design: Dedicated

Born on the streets of Stockholm, Dedicated quickly became one of Sweden’s most beloved brands. Beyond its unique and dynamic designs, Dedicated sets itself apart by producing 100% organic cotton products and holding the Fair Trade certification, a rarity among global brands.

Refined Lines: Çuval

Highlighting local craftsmanship, Çuval delivers exciting and refined designs using burlap, canvas, linen, outdoor textiles, and vegetable-tanned leather processed in Turkey. Named after one of humanity’s earliest tools for carrying goods, Çuval is a contemporary accessory brand that reimagines this ancient concept.

Activism Through Clothing: Reflect

Reflect brings attention to social issues through every collection, starting with its debut theme, “Inequality in Education.” Believing in the power of design as a communication tool, Reflect offers minimalistic and original pieces using only sustainable and recycled materials. Each product includes a QR code, allowing customers to transparently explore its journey.

The Journey of Moroccan Women: American Vintage

American Vintage draws inspiration from the simplicity of street life, offering versatile designs that pair seamlessly with any wardrobe. Collaborating with a women’s cooperative in Morocco, the brand has been creating kilim designs from leftover and recycled materials, supporting both recycling and women’s employment. Its unique, ethnic, and creative approach makes it a standout.

Reducing Single-Use Plastics: SuCo

SuCo focuses on "zero-waste living" and reducing single-use plastic waste with its carefully designed and crafted water bottles. To reach more people, each collection introduces new designs and products tailored to different audiences. Through its "Respect for Nature Project," SuCo also partners with other brands to promote its vision of sustainability.

Made from Ocean Waste: Maliluha

Maliluha Swimwear transforms environmental challenges into fashionable solutions by using ECONYL®—a regenerated nylon— in its sustainable fabric. These fabrics are versatile, durable, lightweight, elegant, and breathable, offering exceptional comfort while hugging the body. Thanks to innovative production technology, Maliluha products are twice as resistant to chlorine, sunscreen, and oils.