In essence, Fjällräven’s design team embarked on a journey to explore non-fossil-based fabric alternatives with this material. The brand’s homeland, Sweden, and its birthplace in the northern town of Örnsköldsvik—perfectly fitting for a brand name like Fjällräven—played a crucial role in this innovation. Trees certified by the Swedish government as unsuitable for survival in nature were repurposed for sustainable innovations. Fjällräven embraced the challenge and created a remarkable, sustainable, non-fossil-based fabric.
This fabric was later waxed to enhance its durability. The light waves and vintage look you see on Tree-Kånken come from this treatment.