Founded in Sweden in 1960, Fjällräven has become one of the world’s most renowned outdoor brands. Known for its extensive range of outdoor products, Fjällräven is celebrated as one of the most premium brands in its category.

The brand’s name, which translates to "Arctic Fox" in English, is Swedish in origin—making its pronunciation quite a challenge, especially in Turkey.

To address this, Fjällräven’s Turkish distributor Novapera and the L’appart PR team created a video highlighting the various ways people pronounce Fjällräven. At the end of the video, Fjällräven’s Sustainability Manager, Christiane Dolva, finally sets the record straight.

Don’t forget to explore Fjällräven’s most extensive collection in Turkey by clicking here!

Enjoy watching!

https://www.youtube.com/watch?v=mZFbWuCRPu4